The Drop After The Drop
With the “ready to drop” feature smart owners can get parcels easily delivered into the trunk of their cars. Some simple clicks allow the delivery guy to access only the trunk and place the delivery there. We created this campaign to highlight this feature. After the initial Drop of a hyped sneaker, we created a second surprising drop in the trunk of a smart. I was involved from the first conception until the final event and following Post preparation. Especially the projected glitch Animations fell under my supervision, while I animated the social media posts myself.
CD: Björn Kernspeckt, Heiner Twenhäfel
AD: Lukas Roßmanith, Alexandra Seidl, Marco Pumptow, Goldiss Afshar
CW: Lukas Rohde