Lukas Rossmanith

Art Direction & Motion Design

Alles läuft leichter. #Lalaläuft

The Deutsche Bahn fully focuses on digital services to enrich every travel experience. From simple wifi, to movie libraries, check-ins via app and many more, they have a lot to offer. This campaign shows how all these services ease the journey, symbolised by Nico Rosberg having a smooth adventure through the train to reach his seat. I was involved at various stages like collaging of  moodboards, cutting rough edit-drafts, scribbling, preparing assets, and translating the core Film to other channels like social media.

Agency: BBDO Berlin
Filmproduction: Anorak Film GmbH
Postproduction: The Mill, London

DB Navigator and Komfort Check-In

After the successful DB #Lalaläuft campaign, the DB Fernverkehr also used this narrative, to promote their digital services. For both clips I worked as an art director and focused primarily on the phone animation at the end. Therefore I created different layout animations which further served as a guidance for the studio.

Agency: BBDO Berlin
Postproduction: K
atalyst Berlin