Alles läuft leichter. #Lalaläuft
The Deutsche Bahn fully focuses on digital services to enrich every travel experience. From simple wifi, to movie libraries, check-ins via app and many more, they have a lot to offer. This campaign shows how all these services ease the journey, symbolised by Nico Rosberg having a smooth adventure through the train to reach his seat. I was involved at various stages like collaging of moodboards, cutting rough edit-drafts, scribbling, preparing assets, and translating the core Film to other channels like social media.
You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information











Agency: BBDO Berlin
Filmproduction: Anorak Film GmbH
Postproduction: The Mill, London
DB Navigator and Komfort Check-In
After the successful DB #Lalaläuft campaign, the DB Fernverkehr also used this narrative, to promote their digital services. For both clips I worked as an art director and focused primarily on the phone animation at the end. Therefore I created different layout animations which further served as a guidance for the studio.
You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationAgency: BBDO Berlin
Postproduction: Katalyst Berlin